Convenience Is Key: 2 Ways Superior Efulfillment Will Connect You To Your Customers

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Efulfillment

In modern times, there’s less face-to-face connection. For many businesses, customer engagement comes mostly (or entirely) from website visits, email campaigns, and/or customer service calls and instant messages. With customer connection so engrained in web-based tactics, it’s no question that having an efficient, effective, and high-quality efulfillment operation is vital to your success.

When you offer customers a convenient way to order products, contact customer service reps, and track the order fulfillment process, they’re less likely to run into unnecessary issues. When everything in the back-end is refined and logistical loose-ends are tied up, customers can have exceptional user experience, day in and day out.

Convenience is key when it comes to customer satisfaction. The quicker they can order what they need, the quicker you can answer their questions and concerns, and the quicker they receive their packages, the happier they’ll be.

Here’s how to get such superior efulfillment that’ll transform your connection with your customers.

Quality products AND quality fulfillment

A little secret? Your success isn’t entirely based on the quality of your products. Quality products play a big part, of course, but they’re not the whole story. You can have a perfect product but still leave your customers unsatisfied. How’s that so?

Subpar efulfillment, that’s how.

It may manifest as inaccurate order fulfillment or messy packages. Maybe issues appear as expired products or unacceptably late shipments. Or maybe orders were mixed up and you sent the entirely wrong products out.

It’s all unnecessary friction that’s totally avoidable when you’ve got the right fulfillment partner. It jeopardizes your relationship with your customers and, realistically, there’s a good chance one bad experience will send them on their way.

So keep on making perfect products and improving them to fit customer needs and desires as often as possible. But just don’t entirely forget about your back-end logistics. A lot can go wrong between the time a customer orders a product and when they receive it – but it’s your job to make sure none of it actually does.

Clean up your back-end act and stop making things messier than they need to be. That alone will immediately tell your customers you care about them.

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Creating perfect user experience

Have you ever found that brand that just does everything right? The one that you’re continuously satisfied with, so you continue to order from them because the whole process is just perfect?

The products are exactly what you’re looking for and always of quality. Customer service reps are always easily accessible, allowing you to ping them your quick questions via chat box – you know, those questions you wouldn’t dare bother waiting to ask on the customer service phone line because it just wouldn’t be worth your time. You excitedly await your packages because they’re always beautifully put together and unboxing them is actually fun. And let’s not forget, your products always seem to arrive quickly.

Those are all examples of perfect user experience. From the beginning of the process (ordering from your website) to the end (receiving their package/service), it’s flawless. That’s what a combination of high-quality products and high-quality services looks like. You can’t impress customers if you have one without the other, it just doesn’t work.

And if you don’t think your in-house capabilities can manage such an overhaul, it may be time to outsource. When you choose the perfect fulfillment partner, you’re sure to end the year on top.

Interested in learning more? Give us a call, we’d love to chat!